Jetour Brand

BRAND

“JETOUR” is derived from “JET+TOUR” which is literally translated as “convenient journey,” aligning with the Chinese name.

ABOUT US

JETOUR Auto focuses on the “Travel+” sub-segment market and is committed to building a leading brand in the “Travel+” market.

Global Launch

On August 18, 2018, JETOUR Auto launched its first product, the JETOUR X70. Today, the brand has developed four major product series: JETOUR X70 series, JETOUR X90 series, JETOUR DASHING and JETOUR T2. JETOUR has achieved the dual championship of being the fastest-growing new SUV brand in China and the top-selling large SUV among Chinese domestic brands.

Going Global

Since 2019, JETOUR Auto embarked on its journey of going global, accelerating its global strategic layout. The company primarily targets over 45 countries and regions in the Middle East, Africa, Central and South America, Asia-Pacific, and the CIS. JETOUR Auto has established over 600 sales and service networks and has started strategic layout in emerging markets and EU markets(including markets similar to EU).

Global Vision

By 2030, JETOUR Auto plans to establish 10 KD manufacturing plants worldwide, targeting 60 global markets, achieving sales of over 1 million vehicles, and expanding its distribution network to over 1600 outlets. The company aims to comprehensively enhance its global brand management capabilities, local value chain, and ecological operational capabilities.

“TRAVEL+”STRATEGY

“Travel+” is a brand strategy proposed by JETOUR Auto based on insights into the full travel chain needs of current user base.
Through the ecological layout of the entire travel industry chain combining people, vehicles, and scenarios, it covers the internal R&D, production, sales, and services, and integrates with travel destinations, travel platforms, culture, catering, and other related fields externally. It has the attributes of iteration, openness, and inclusiveness, meeting the constantly increasing differentiated travel needs of users.

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